Validate an idea with evidence

Replace the validation score with an evidence plan.

Describe the audience and observed problem, mark the evidence you can point to, and get concrete gaps and experiments to run next.

Evidence planning rubric

Turn an idea into testable questions

This tool organizes evidence and gaps. It does not declare that a business is validated or predict success.

Runs in browser

IdeaDescribe the offer or change in one sentence.Specific audienceName the people who experience or buy around the problem.Observed problemDescribe the current event, cost or workaround without pitching the solution.Evidence notes Optional. Add dated interviews, source links, commitments or pilot observations.

Evidence you can already point to

Problem interviewsSpeak with five people in the target audience and record the last time the problem occurred.

Current workaroundDocument what people use today, including time, cost and switching friction.

Commitment evidenceAsk for a concrete next step such as a pilot, introduction, deposit or signed letter of intent.

Buyer and budgetIdentify who approves spend, the budget source and the buying window.

Reachable audienceTest one repeatable route for reaching the audience and measure replies or booked conversations.

Delivery feasibilityRun a small manual pilot and note the inputs, effort, failure points and outcome.

Checked boxes mean evidence exists, not that the conclusion is proven.

What the result means

Validation is a sequence of decisions backed by dated evidence.

The rubric covers problem interviews, current workarounds, commitment, buyer and budget, reachable audience, and delivery feasibility. Selected items are recorded as evidence areas; unselected items become gaps.

The tool returns no percentage or verdict. Evidence can be weak, stale or misread, so keep source notes and decide in advance what result would make you continue, change direction or stop.

Write the problem first
Describe what happens today, to whom and with what cost or friction.
Mark evidence sources
Select only areas supported by notes, links, commitments or observed delivery.
Run the next experiment
Use the first gaps to choose a small interview, outreach or pilot step.
Set a decision rule
Write what evidence would change your plan before reviewing the result.

Worked example

A compliment is a lead for a question, not proof of demand.

Observation: three quotation managers describe the same copy-and-paste delay. Gap: no buyer or budget evidence. Next test: ask the decision maker for a time-bounded pilot with a defined outcome.

The interview pattern informs the next step. It does not validate the business on its own.

Frequently asked questions

Questions about business idea evidence planner.

Can a form validate my business idea?

No. A form cannot prove demand or predict success. This tool helps record the evidence you have, expose gaps and choose the next small test.

What counts as stronger evidence?

Recent observed behavior, costly workarounds, buyer access, concrete commitments and delivered pilots generally support decisions better than compliments or hypothetical interest.

Why is there no score?

A single score would hide evidence quality, recency and context. The rubric keeps each evidence area visible so you can make and revisit the decision.

Keep working

Keyword ideasGenerate unmeasured intent phrases for audience research.SEO compareCompare observable page checks without a ranking claim.About SorsivoSee the audience, problem and operating principles behind Sorsivo.